Volume
37
Issue
1
Abstract
Marketing emphasizes understanding the target audience as a prelude to or concomitant with program development. This article illustrates how marketing techniques can be used by Extension to develop programs for the expressed needs of a target population. Six focus groups were conducted to learn the balancing work and family needs of rural residents in a Western state. Results provided program developers valuable information on how a program should be produced, priced, promoted, and where it should be held to attract the largest numbers of participants.
Recommended Citation
Duncan, S. F., & Marotz-Baden, R. (1999). Using Focus Groups to Identify Rural Participant Needs in Balancing Work and Family Education. The Journal of Extension, 37(1), Article 8. https://open.clemson.edu/joe/vol37/iss1/8
