Volume
37
Issue
2
Abstract
An inexpensively produced videotape of a master dairy farmer showing how he manages his dairy farm had a significant educational impact on other dairy farmers. A survey of farmers who watched the video showed that every dairy farmer identified something important they learned from watching it. Sixty-nine percent of them adopted one or more new practices in their business. Keys to successful video production were an articulate master farmer who uses innovative production practices; an inquisitive team of university faculty asking questions as they toured the farm, and careful preparation and use of audio and video equipment. Inexpensively produced videos of masters in other fields may have similar impact.
Recommended Citation
Polson, J. G. (1999). Using Video of a Master Farmer to Teach Others. The Journal of Extension, 37(2), Article 8. https://open.clemson.edu/joe/vol37/iss2/8
