Volume
37
Issue
5
Abstract
Dot posters provide a quick, inexpensive, and reliable method for collecting information in public settings such as farmers' markets. Instead of filling out questionnaires or being interviewed, respondents are asked to answer close-ended questions on large flip charts by using stick-on "dots". Consumer response to the approach was overwhelmingly positive as 90% agreed to participate and 94% preferred this data collection method to written questionnaires. Overall, the dot posters add to rather than detract from the atmosphere in the markets. Dot posters represent an accessible and useful tool that should be considered for many research situations.
Recommended Citation
Lev, L., & Stephenson, G. (1999). Dot Posters: A Practical Alternative to Written Questionnaires and Oral Interviews. The Journal of Extension, 37(5), Article 18. https://open.clemson.edu/joe/vol37/iss5/18
