Consumer Trust in Extension as a Source of Biotech Food Information

Authors

Enefiok Ekanem, Tennessee State UniversityFollow
M Mafuyai-Ekanem, North Carolina A&T State UniversityFollow
Fisseha Tegegne, Tennessee State UniversityFollow
Safdar Muhammad, Tennessee State UniversityFollow

Volume

44

Issue

1

Abstract

A mail questionnaire survey was used to collect data on the sources that consumers used for gathering information about biotech food products and nutrition issues. Using responses from 250 randomly selected consumers from three states, this article (1) examines the media and sources from where consumers obtained food products and nutrition information and (2) estimates the level of trust that consumers put on Extension professionals as a source of information. Newspapers, television, magazines, and word-of-mouth were frequently used to gather food products and nutrition information. Extension professionals were ranked as the third most trusted source of information by consumers.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Ekanem, E., Mafuyai-Ekanem, M., Tegegne, F., & Muhammad, S. (2006). Consumer Trust in Extension as a Source of Biotech Food Information. The Journal of Extension, 44(1), Article 12. https://open.clemson.edu/joe/vol44/iss1/12