Hard Times Ahead: Creating Alternative Revenue Streams for Extension

Authors

Gina M. Taylor, West Virginia State UniversityFollow
Dennis M. Anderson, Marshall UniversityFollow

Volume

46

Issue

4

Abstract

Many 4-H professionals have overlooked the largest source of charitable funding in the United States--individual donors. Former members and volunteers are a likely source of donations. Many former members and volunteers fall into two main generational cohorts: Generation X and the Millennials. Understanding the characteristics of these two groups can improve your chances of turning them from prospective donors to actual donors.

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Recommended Citation

Taylor, G. M., & Anderson, D. M. (2008). Hard Times Ahead: Creating Alternative Revenue Streams for Extension. The Journal of Extension, 46(4), Article 5. https://open.clemson.edu/joe/vol46/iss4/5