Volume
46
Issue
6
Abstract
Results are presented from a longitudinal study conducted during the Missouri Chestnut Roast Festival in 2003, 2004, and 2006 assessing participants' familiarity with and essential knowledge about chestnuts. Familiarity with chestnuts increased over time. Compared to first-time visitors, repeat visitors revealed an increase in frequency of consumption, familiarity with roasting chestnuts, and an increase in knowledge. The likelihood people would buy chestnuts more often and eat them roasted or in recipes also increased. Results demonstrate the positive impact of the event on participants' knowledge of, familiarity with, and interest in chestnuts. Thus, Extension professionals can use community festivals as an effective educational tool
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Recommended Citation
(2008). Influencing Consumer Awareness Through the Missouri Chestnut Roast. The Journal of Extension, 46(6), Article 16. https://open.clemson.edu/joe/vol46/iss6/16
