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Volume

47

Issue

2

Abstract

Extension now faces the same problem that threatened and ultimately led to the demise of the Pony Express: survival in changing times. The Pony Express was made irrelevant by revolutions in society and disappeared into American history. American society has undergone many revolutions since Extension's creation, and we argue that the organization simply has not kept pace. We opine that Extension is dangerously close to also becoming irrelevant, but that it can survive with bold and visionary leadership that addresses Extension's niche and mission, funding challenges, marketing strategies, and rigor of our programs.

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