Extension Program Marketing and Needs Evaluation Using Craigslist

Authors

Stephen C. Brown, University of AlaskaFollow

Volume

47

Issue

2

Abstract

Craigslist is a mostly free Internet classified ad website that is accessed by over 30 million American viewers each month. This article describes how Craigslist was used to market Cooperative Extension Service programs in the Mat-Su District of Alaska. The result was much larger program participation than obtained through traditional marketing sources such as newspapers and newsletters. Program marketing through Craigslist also resulted in more non-traditional audiences than normally experienced in the Mat-Su District. Participants tended to be ethnically and culturally more diverse, younger and less financially stable. Most had never heard of the Cooperative Extension Service.

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Recommended Citation

Brown, S. C. (2009). Extension Program Marketing and Needs Evaluation Using Craigslist. The Journal of Extension, 47(2), Article 16. https://open.clemson.edu/joe/vol47/iss2/16