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Volume

48

Issue

1

Abstract

As we approach our 100th birthday in 2014 as a National Cooperative Extension Service, we would like to spark discourse around our collective identity as agents of change. We present an argument in the spirit of promoting a self-reflective debate to move our organization—and ourselves—forward. As all agents of change know, awareness is one of the first steps in the change process (Rogers, 1963).

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