A 5-Year Look at Cotton Coverage by the Texas Print Media

Authors

Courtney Gibson, Harmony School of InnovationFollow
Cindy Akers, Texas Tech UniversityFollow
Alyx Oshel, Texas Tech UniversityFollow
Erica Irlbeck, Texas Tech UniversityFollow

Volume

48

Issue

2

DOI

10.34068/joe.48.02.21

Abstract

Can we increase the coverage of agriculturally related topics in the media? A 5-year research study examined how the implementation of a media resource tool developed to provide a more detailed understanding of the cotton industry and access to credible cotton-related sources affects the quality and quantity of print media coverage the cotton industry receives in Texas. An increase in the total number of cotton-related articles, as well as the coverage of certain cotton-related topics, was seen in the 5 years of the study. Causal data is not currently available, but this could be a topic of future research.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Gibson, C., Akers, C., Oshel, A., & Irlbeck, E. (2010). A 5-Year Look at Cotton Coverage by the Texas Print Media. The Journal of Extension, 48(2), Article 21. https://doi.org/10.34068/joe.48.02.21