Volume
51
Issue
6
DOI
10.34068/joe.51.06.31
Abstract
With an audience of over 1 billion users per month, YouTube is an attractive medium for delivering Extension programming. Amidst growing competition for viewership, determining content that is in demand by Extension clientele on YouTube is a daunting challenge that Extension educators face. The YouTube Search function of Google Trends and monitoring of existing YouTube views for related content can help guide topic selection in developing Extension-authored video content. Example applications of these tools are detailed to show how to select relevant YouTube topics with viral appeal and extend the reach of Extension programming.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
Recommended Citation
Parish, J. A., & Karisch, B. B. (2013). Determining Interest in YouTube Topics for Extension-Authored Video Development. The Journal of Extension, 51(6), Article 31. https://doi.org/10.34068/joe.51.06.31
