Developing a Marketing Mind-Set: Training and Mentoring for County Extension Employees

Authors

Christopher T. Sneed, University of TennesseeFollow
Amy Hastings Elizer, University of TennesseeFollow
Shirley Hastings, University of TennesseeFollow
Michael Barry, University of TennesseeFollow

Volume

54

Issue

4

DOI

10.34068/joe.54.04.21

Abstract

Marketing the county Extension program is a critical responsibility of the entire county staff. This article describes a unique peer-to-peer training and mentoring program developed to assist county Extension staff in improving marketing skills and successfully developing and implementing a county Extension marketing plan. Data demonstrating success of this program are presented. Additionally, best practices for states wishing to create a similar peer-to-peer program conclude the article.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Sneed, C. T., Elizer, A. H., Hastings, S., & Barry, M. (2016). Developing a Marketing Mind-Set: Training and Mentoring for County Extension Employees. The Journal of Extension, 54(4), Article 21. https://doi.org/10.34068/joe.54.04.21