Journey Mapping: A New Approach to Extension Program Design and Evaluation

Authors

Jennifer Hawkins, University of Minnesota ExtensionFollow
Neil Linscheid, Extension Educator, University of MinnesotaFollow
Somongkol Teng, State of Minnesota (formerly with University of Minnesota Extension)Follow

Volume

61

Issue

2

DOI

10.34068/joe.61.02.10

Abstract

With origins in service and human-centered design and customer experience, journey mapping is a research and evaluation method that allows users to visualize the journey a person or group takes while engaging in a service, program, or system. Using this method, individuals provide feedback on their experience, highlighting successes and challenges along the way.

Minnesota Extension educators have utilized journey mapping in program design and evaluation contexts and have found great value in both. This article highlights three use cases which provide insight into lessons learned during the process and how Extension staff may use the tool in the future.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Hawkins, J., Linscheid, N., & Teng, S. (2023). Journey Mapping: A New Approach to Extension Program Design and Evaluation. The Journal of Extension, 61(2), Article 10. https://doi.org/10.34068/joe.61.02.10