Direct Marketing via US Postal Service’s Every Door Direct Mail Program

Authors

Cole Ehmke, University of WyomingFollow

Volume

61

Issue

2

DOI

10.34068/joe.61.02.14

Abstract

In this paper I describe the US Postal Service’s Every Door Direct Mail program which delivers postcards inexpensively to residents within a ZIP code. Extension educators interested in making the most of their advertising dollars can use the EDDM program advantageously. Best practices for advertising campaigns employing this direct mail option are provided.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Ehmke, C. (2023). Direct Marketing via US Postal Service’s Every Door Direct Mail Program. The Journal of Extension, 61(2), Article 14. https://doi.org/10.34068/joe.61.02.14