Volume
62
Issue
2
Abstract
The grape and wine industry in Iowa is based on non-Vitis vinifera grapes, which are not well-known by consumers and come with their own set of challenges, such as promotion. The Wine Wednesdays workshop focused on promoting awareness and knowledge of local wines and grapes. Results indicate gain in self-perceived knowledge and intention of behavior changes toward local grapes and wines. These workshops also participate in the development of relationships among wineries, which is overall beneficial for the local grape and wine industry.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
Recommended Citation
Watrelot, A. A., Al-Mazroa Smith, S., & Francis, S. L. (2024). Workshop Wine Wednesdays: Improving knowledge and motivations about local wines.. The Journal of Extension, 62(2), Article 3. https://open.clemson.edu/joe/vol62/iss2/3
Included in
Educational Assessment, Evaluation, and Research Commons, Family and Consumer Sciences Commons, Food Studies Commons, Viticulture and Oenology Commons
