Volume
63
Issue
4
Abstract
Perception maps can be powerful tools for visually sharing and conveying program information with the general public and decision makers. A perception map is a common visual data tool used in the marketing and economics discipline, but not commonly used in Extension. A framework for developing a perception map and a step-by-step process for setting up evaluation metrics to create a perception map is provided using an example from a community leadership development program.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
Recommended Citation
Rebori, M. K. (2025). Perception Map as a tool for program evaluation. The Journal of Extension, 63(4), Article 11. https://open.clemson.edu/joe/vol63/iss4/11
Included in
Civic and Community Engagement Commons, Leadership Studies Commons, Other Political Science Commons, Policy Design, Analysis, and Evaluation Commons
