Agribusiness

Direct Marketing of Beef, Pork, or Lamb: Is This an Opportunity for You?

Publication Date

Spring 5-13-2020

Publication Number

LGP 1058

Summary

Direct marketing of livestock products is a venture that can provide additional income if done correctly. This article provides four key steps involved in this type of marketing: (1) identify your market and the laws for selling, (2) choose a meat processor, (3) develop strategies to promote your product, and (4) communicate what you have to offer correctly and concisely.

Publication Type

Brief

Publisher

Land-Grant Press by Clemson Extension

Publisher City

Clemson, SC

Target Audiences

Livestock producers, Meat Producer, and Department of Agriculture

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