Agronomic Crops
Publication Date
Fall 10-21-2025
Publication Number
1207
Summary
The agricultural landscape in the United States is continually evolving, with growers and the tomato industry seeking innovative ways to meet consumer demands while enhancing profitability. The introduction of both bioengineered and classically bred anthocyanins-enriched purple tomatoes presents a unique opportunity for U.S. growers to cultivate a high-value crop that appeals to niche markets and commands premium pricing. Bioengineered purple tomatoes achieve high anthocyanin levels through the introduction of snapdragon transcription factors, while classically bred 'Indigo Rose' purple tomatoes are developed via classical breeding methods, providing an alternative for consumers who prefer traditionally bred products. Specifically, the purple tomato holds potential in health food stores, organic markets, direct-to-consumer sales channels such as farmers' markets and even home gardens. This article examines the multifaceted benefits of both bioengineered and classically bred anthocyanins-enriched purple tomato for U.S. growers, emphasizing its premium pricing potential, appeal to niche and health-focused markets, enhanced nutritional value, economic advantages, and the potential shift in public perception towards genetically modified crops.
Publisher
Land-Grant Press by Clemson Extension
Publisher City
Clemson, SC
Target Audiences
U.S. growers, tomato industry professionals, grocery store owners, organic market retailers, farmers' market vendors, direct-to-consumer sellers, home gardeners, agricultural biotechnologists, nutritionists, and consumers interested in health-focused produce
Recommended Citation
Alam, Tariq, "Purple Tomatoes Boost Nutrition Crop Value and Create New Opportunities for United States (U.S) Agriculture". Clemson (SC): Clemson Cooperative Extension, Land-Grant Press by Clemson Extension; 2025. 1207. https://open.clemson.edu/agro/39
Included in
Biotechnology Commons, Genetics Commons, Genomics Commons, Molecular Genetics Commons, Plant Breeding and Genetics Commons
