Food Systems and Safety

The Influence of Hanging Tags on Consumer Behavior

Clemson Extension Program Team

Food Systems and Safety

Publication Date

Winter 2-22-2023

Publication Number

LGP 1155

Summary

Consumers shopped for various products which conveyed additional information on hang tags in various ways. It was found that consumers invested more attention to products in which not every product in display was tagged. Consumers reported that hang tag promotions are best used for coupons and cost redemption

Publication Type

Brief

Publisher

Land-Grant Press by Clemson Extension

Publisher City

Clemson, SC

Target Audiences

retailers, distributors, marketers, brands, designers, agencies

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