Graduate Research and Discovery Symposium (GRADS)

Document Type

Poster

Publication Date

Spring 2015

Abstract

This study explores the relationship between students’ area of study at Clemson University and their choice in binge watched programming. This article focuses on the uses and gratifications theory to explain that individuals have different motivations for viewing particular media, such as television genres. This article examines how area of study and gender can influence individuals’ preferences of binged watched television content. In addition, this article discusses how the combination of online-streaming options and viewers personal television consumption preferences have resulted in an increase in overall binge watching habits. The study was conducted through an online survey using convenience sampling. A one-way ANOVA was conducted to test the significance of differences. The ANOVA reported the difference in gender for preference of binge watching fantasy genres was (F (1,38) = 4.431, p =. 042), therefore the results were statistically significant at the p<. 05 level. In regards to the College of Engineering and Sciences the correlation resulted with Drama (F (4,35) = 2.228, p =. 086) and Fantasy (F (4,35) = 1.821, p = .147) both approaching significance. Specifically, the results suggest that the correlation between genre and biological sex is more significant than the correlation between genre and college.

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