Social Marketing: Meeting the Outreach Challenges of Today

Authors

JoAnne Skelly, University of Nevada Cooperative ExtensionFollow

Volume

43

Issue

1

Abstract

Social marketing uses traditional marketing strategies to create social change by maximizing audience response. The social marketing framework holds great promise for extending Extension's outreach to new audiences on new and old issues. Extension professionals can greatly benefit the communities they serve by employing some simple, but strategized marketing techniques. Six simple tools are shared to develop a social marketing toolbox.

Creative Commons License

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Recommended Citation

Skelly, J. (2005). Social Marketing: Meeting the Outreach Challenges of Today. The Journal of Extension, 43(1), Article 18. https://open.clemson.edu/joe/vol43/iss1/18