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Volume

62

Issue

3

Abstract

Engaging relevant stakeholders, specifically those with opposing views, is a challenge many Extension professionals face. Employing practical methods to engage opposing sectors is critical in implementing projects to ensure long-term success. Advocacy-driven messaging has fueled interest in seaweed farming, however, existing practical challenges have led to frustration from relevant sectors. The National Seaweed Hub serves as a central clearinghouse for available science-based, non-advocate, and practical resources related to the emerging domestic seaweed aquaculture industry. Through facilitated sector-driven work groups and other engagement activities, seaweed sectors collaborated and strategized to generate implementable projects, ideas and resources targeting barriers to industry expansion.

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