Volume
62
Issue
3
Abstract
Kansas State University’s Rural Grocery Initiative, housed under research and extension, surveyed rural Kansas grocery stores in 2021 (N = 48). This is the second RGI survey, following up on the ownership and customer surveys in 2008. This survey broadly assesses owner characteristics, store features, and challenges. Using descriptive and thematic analyses, we identified two topline conclusions for grocers and their respective Extension services. First, grocers need to identify transition plans earlier and more often. Second, grocers can overcome competition and distribution challenges by diversifying their sourcing, supply, and offerings.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
Recommended Citation
Miller-Klugesherz, J. A., Ramirez, J., Carver, R., Blair, E., Tsoodle, L. J., & Scheufler, L. (2024). The 2021 Kansas Rural Grocery Survey: Revaluating Extension’s role in rural grocery issues. The Journal of Extension, 62(3), Article 6. https://open.clemson.edu/joe/vol62/iss3/6
Survey Instrument
Included in
Agricultural and Resource Economics Commons, Civic and Community Engagement Commons, Community-Based Research Commons, Entrepreneurial and Small Business Operations Commons, Rural Sociology Commons
