Beyond the Page: Transmedia Storytelling to Promote GEDSI Among Youth

Authors

• Clara Evi Candrayuli Citraningtyas, Universitas Pembangunan JayaFollow
• Gita Widya Laksmini Soerjoatmodjo, Universitas Pembangunan JayaFollow
• Isti Utami, Universitas Pembangunan JayaFollow
• - Supriyanto, Universitas Pembangunan JayaFollow
• Slamet Budiharjo, Universitas Pembangunan JayaFollow

Abstract

This article presents the results of an applied experimental study aimed at evaluating the effectiveness of a transmedia storytelling approach in increasing youth understanding and awareness of gender equality, disability, and social inclusion (GEDSI) issues. The study involved 198 young people aged 17–25 years who were randomly divided into control and experimental groups, with a pre- and post-test design to measure changes in attitudes and understanding. The intervention was done to the experimental group through a series of participatory activities: transmedia storytelling modules, quizzes, participatory games, and focus group discussion. The results showed an increase in GEDSI understanding and awareness in the experimental group, accompanied by active participant engagement in discussions and critical reflections. These findings underscore the potential of transmedia storytelling as an inclusive, engaging, and relevant learning approach for young people. Furthermore, the involvement of young people not only as participants but as co-creators strengthens the participatory learning model that is oriented towards developing the capacity of young people. The implications of this study are important for youth organizations and educational institutions that seek to build youth development practices that are more responsive to social diversity. This approach can be replicated in various local and global contexts to encourage empathy, critical awareness, and active participation of young people in social justice issues. Thus, the use of transmedia storytelling contributes to the development of evidence-based educational strategies and interventions that position young people as agents of change in building more just and inclusive societies.

Recommended Citation

Citraningtyas, Clara Evi Candrayuli; Soerjoatmodjo, Gita Widya Laksmini; Utami, Isti; Supriyanto, -; and Budiharjo, Slamet (2026) "Beyond the Page: Transmedia Storytelling to Promote GEDSI Among Youth," Journal of Youth Development: Vol. 21: Iss. 2, Article 9.
DOI: https://doi.org/10.34068/jyd.21.02.09
Available at: https://open.clemson.edu/jyd/vol21/iss2/9