Date of Award
5-2013
Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Legacy Department
Rhetorics, Communication, and Information Design
Committee Chair/Advisor
Dr. Andrew C. Billings
Committee Member
Dr. Stephanie Barczewski
Committee Member
Dr. Cynthia Haynes
Committee Member
Dr. M. Thomas Inge
Abstract
This dissertation is an exploration of various theoretical and cultural issues surrounding depictions of religion and spirituality in mainstream entertainment media properties. Such portrayals cultivate particular cultural norms that dictate the conditions of public and private discourse on religion, and in this study, these issues are approached through a mixed-method study guided by the Peanuts franchise. The Peanuts franchise is a provocatively rich launching point for analysis of dominant media cultures, given its colossal success in the secular mainstream entertainment industry and its explicit references to and even affirmations of Christian theology. Throughout the study, the references to religion manifested across the various Peanuts media are tracked, catalogued, and analyzed – i.e., across the 75 television titles, global product merchandise, Charles Schulz's biographic history, and of course the nearly 18,000 Peanuts comic strips Schulz drew over a 50 year career. Based on theoretical foundations of cultivation theory, narrativity, and public sphere theory, a hybrid approach of social-scientific content analysis, rhetorical analysis, and historical archive research is employed (including original interview data from Schulz’s family and friends). The study demonstrates that while many entertainment media properties tend to reflect and reinforce a cultural public/private split in secularity/religion, rich opportunities for nuanced portrayals of religious belief and action are possible within a mainstream title.
Recommended Citation
Lind, Stephen James, "Schulz's Religion: Exploring Faith in the Mainstream Media Through the Peanuts Franchise" (2013). All Dissertations. 1607.
https://open.clemson.edu/all_dissertations/1607