Navigating Crises in Education: A Study of Communication Strategies in PK-12 Public School Districts

Author

Darian ByrdFollow

Date of Award

8-2024

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Educational Leadership

Committee Chair/Advisor

Dr. Hans Klar

Committee Member

Dr. Phillip Grant

Committee Member

Dr. Danielle Hall Sutherland

Committee Member

Dr. Barbara Nesbitt

Abstract

This study explores the crisis communication strategies utilized by superintendents and communication leaders in PK-12 public school districts, focusing on their structural, human resource, political, and symbolic dimensions. Employing a qualitative, multi-site, multi-case study approach, this research delves into the communication frameworks, practices, and decision-making processes during crises, providing a comprehensive understanding of effective crisis management in educational settings.

The research is anchored in Bolman and Deal’s Four-Frame Model, which offers a multidimensional perspective on organizational analysis. By integrating this theoretical framework, the study examines how different communication strategies align with structural, human resource, political, and symbolic aspects of crisis management. Data were collected through semi-structured interviews with superintendents and communication leaders from various South Carolina school districts, selected based on their recent experiences with crisis events.

Findings reveal that effective crisis management heavily relies on structured communication systems, strategic practices, and thoughtful decision-making. Each district in this study employs centralized communication structures and clear protocols, facilitating swift and effective communication during crises. Superintendents and communication leaders leverage these structured channels to ensure accuracy and consistency in messages disseminated to stakeholders, thereby upholding the integrity and trust of the district during turbulent times. Key insights include the importance of adaptability, the role of empathy in communication, and the strategic use of media and technology to disseminate information. Additionally, proactive communication practices, such as regular updates and community engagement, are crucial for maintaining transparency and trust.

The study underscores the interplay between different frames, suggesting that a balanced approach incorporating structural efficiency, human empathy, political acuity, and symbolic impact is essential for effective crisis management in educational environments. These findings contribute to the broader literature on educational leadership and crisis management, offering practical recommendations for enhancing communication strategies in PK-12 public school districts. Future research should continue to explore the evolving nature of crises in education and the corresponding communication strategies, ensuring that school leaders are well-equipped to navigate complex and dynamic crisis scenarios.

Recommended Citation

Byrd, Darian, "Navigating Crises in Education: A Study of Communication Strategies in PK-12 Public School Districts" (2024). All Dissertations. 3761.
https://open.clemson.edu/all_dissertations/3761