Date of Award
8-2022
Document Type
Thesis
Degree Name
Master of Science (MS)
Department
Parks, Recreation and Tourism Management
Committee Chair/Advisor
Gregory Ramshaw
Committee Member
William Norman
Committee Member
Alana Seaman
Abstract
Popular culture tourism can present itself in many forms including travel based on popular literature, film, and television series. Popular culture tourism destinations exist from the assumption that tourists wish to visit destinations based on their popular culture connections. In fact, destinations may choose to emphasize their popular culture connections for the purpose of attracting more visitors. Such is the case with Sleepy Hollow, New York, which has many popular culture connections including the original short story “The Legend of Sleepy Hollow” by Washington Irving. Using the village of Sleepy Hollow as an example, the purpose of this study is to understand if tourists are making connections to popular culture in Sleepy Hollow, including the original short story as well as its many adaptations, and if so, to which adaptations are they making connections. The study employs a social constructionist perspective and uses qualitative methods. Thematic analysis was conducted using electronic word of mouth (eWOM) data collected from prior visitors’ reviews published online. Findings suggest tourists do make connections to popular culture, attractions within the study site employ different ways of demonstrating the connections to popular culture, and the connections can be explicit or implicit. Armed with the understanding of visitors’ perceptions of popular culture, destination managers can make informed decisions for the marketing and branding of a destination, making popular culture tourism a viable market segment for tourism operators.
Recommended Citation
Kreh, Danielle Baker, "Exploring Visitor Perceptions of Popular Culture Tourism in Sleepy Hollow, New York" (2022). All Theses. 3864.
https://open.clemson.edu/all_theses/3864