Date of Award
8-2025
Document Type
Thesis
Degree Name
Master of Science (MS)
Department
Parks, Recreation and Tourism Management
Committee Chair/Advisor
Dr. Robert B. Powell
Committee Member
Dr. Marc J. Stern
Committee Member
Dr. Matthew T.J. Brownlee
Abstract
Thematic interpretation is widely promoted as being integral to an effective interpretive program. Some studies have suggested that thematic interpretation may enhance visitor outcomes; however, park visitor demographics have changed over the last decade, and others have suggested alternative approaches. In this study, we systematically observed live interpretive programs at 330 programs at 52 National Parks across the United States, monitored the extent and characteristics of theme usage, and collected visitor surveys immediately following each program. We used these data to determine the influence of the presence and characteristics of themes and theme questions on visitor outcomes. The results suggest that programs with a theme enhanced perceptions of quality, appreciation, personal and societal relevance, stewardship intentions, respect for others, and interpersonal relationships. The results also suggest that themes with higher levels of integration, connection to universal concepts, and meaning-making improved visitor outcomes. These results have significant implications for theory and practice.
Recommended Citation
Hawes, Amber K., "Do Themes Improve Visitor Outcomes in Interpretive Programs?" (2025). All Theses. 4559.
https://open.clemson.edu/all_theses/4559
Included in
Environmental Education Commons, Holistic Education Commons, Interpersonal and Small Group Communication Commons, Other Communication Commons, Other Education Commons, Other Social and Behavioral Sciences Commons, Other Teacher Education and Professional Development Commons, Outdoor Education Commons, Recreation, Parks and Tourism Administration Commons, Tourism Commons