Date of Award
5-2026
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Communication Studies
Committee Chair/Advisor
Brandon Boatwright
Committee Member
Virginia Harrison
Committee Member
Andrew Pyle
Committee Member
Carlina DiRusso
Abstract
Nonprofit organizations need to manage relationships with their stakeholders and audiences for varying reasons, one of which is the desire to stay visible. Given the peculiarities of the nonprofit sector, this study sought to understand how visibility is conceptualized in practice, and how nonprofit professionals work towards optimizing and evaluating visibility efforts, given organizational and sectoral constraints.
Drawing on Structuration Theory’s duality of structure framework, the study examined the structural constraints that shape visibility in the nonprofit sector, and extends the literature by examining the role of agency in enacting visibility among selected nonprofit organizations in the United States.
Recommended Citation
Alawonde, Theophilus Femi, "Organizational Visibility in the Nonprofit Sector: Perspectives of Communication Professionals" (2026). All Theses. 4706.
https://open.clemson.edu/all_theses/4706
Author ORCID Identifier
0009-0004-8482-3385