The Impact of Product Quality Reducing Events on the Value of Brand-Name Capital: Evidence from Airplane Crashes and the 1982 Tylenol Poisonings

Author

Mark Lindell Mitchell, Clemson University

Date of Award

7-1987

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Legacy Department

Applied Economics

Recommended Citation

Mitchell, Mark Lindell, "The Impact of Product Quality Reducing Events on the Value of Brand-Name Capital: Evidence from Airplane Crashes and the 1982 Tylenol Poisonings" (1987). Archived Dissertations. 185.
https://open.clemson.edu/arv_dissertations/185