Conventional Direct Mailing Versus Variable Data, Personalized Printing: A Comparative Analysis of Cost-Per-Response Effectiveness

Author

Edwin Dean Gilbert, Clemson University

Date of Award

12-2003

Document Type

Dissertation

Degree Name

Doctor of Education (EdD)

Legacy Department

Education

Recommended Citation

Gilbert, Edwin Dean, "Conventional Direct Mailing Versus Variable Data, Personalized Printing: A Comparative Analysis of Cost-Per-Response Effectiveness" (2003). Archived Dissertations. 366.
https://open.clemson.edu/arv_dissertations/366